What we count
We count characters using Unicode code points, so emoji and accented letters are handled correctly. Spaces and line breaks are included.
Common limits
- Social posts and ads
- Form fields and database columns
- Meta descriptions and UI labels
Why bytes matter
Some systems limit text by bytes, not characters. The byte counter uses UTF-8, which can be larger for emoji and non-Latin scripts.
Tips
- Keep an eye on byte size for API payloads.
- Trim trailing whitespace to avoid accidental overages.